Cleanse. Tone. Moisturise.

Is it time for an update?

Cleanse. Tone. Moisturise.

I’m a child of the 80’s – I grew up with things like cassette tapes, VHS and landline phones. I remember when we then started buying CDs, DVDs and bulky mobile phones. And now, like most of you, I stream music, TV or movies and my phone is more than just a phone. I’ve embraced the evolutions in technology and adapted.


I also remember as a young kid being told to cleanse, tone and moisturise – a habitual ritual to be followed morning and night. You probably remember this too. Have you ever stopped and questioned why we trust and do this?


Since the 80’s our knowledge of the skin and how it functions has grown.


We now understand that cells don’t have an infinite life and that we have a protective Microbiome which is the skin’s first line of defence. We have also learned that the skin has intelligent functions and works best when balanced and protected. 


So why do we cleanse, tone and moisturise? Do we really need these three steps morning and night to keep our skin at its glowing best?





Cleansing should be used primarily to:

  • Remove make-up and impurities at night
  • Absorb excess oils and cleanse away polluted oils from the day
  • Replace the skin’s protective lipids
  • Protect the skin by feeding it with healthy antioxidants
  • Balance the skin’s pH


It is certainly an important step in any skin care regime. However, over cleansing or using the wrong cleanser will disrupt the skin’s natural balance of oil and water and will leave it vulnerable to a host of skin conditions such as acne, ageing and irritation.





In the 80’s many cleanses were very alkaline, designed to deeply cleanse and remove oils and therefore drying and sensitising the skin. To overcome this, a toner was always recommended to rebalance the skin’s pH post cleansing.


However modern quality cleansers will have a neutral pH or may be more acidic to support the skin’s protective and regulating acid mantle layer.


So these days a toner is really non-essential, but it is important to rehydrate the skin post cleansing as the skin can lose water even during the best cleansing routine. We always recommend a hydration product to be used morning and night such as the Bio Juice Skin Drink.





Oh, I could talk about this one for days, but here it is in a nutshell. Or perhaps a bombshell - we should never use a night cream at night!


Why? Moisturisers contain a higher percentage of water and oils that are bonded with emulsifiers. These creams have been designed to sit on top of the skin and act as a barrier to protect against pollution, irritation and environmental drying. This means that face creams are fantastic to use during the day as they protect the skin from the environment and dehydration.


But at night, face oils and balms are a better option to use. These nourish and penetrate the skin to release lipids, essential fatty acids plus naturally occurring vitamins and antioxidants to ensure you wake up with that healthy glow. Unlike night creams, oils and balm won’t block the skin’s natural and supportive secretions, and aid healthy cell production. You can read more about this here.


Now this brings me back to the morning cleanse. Well, you can skip that when you use an oil as you don’t have to cleanse away that moisturiser sitting on the top of the skin as we want to retain the skin’s natural and supportive barrier. 



So, like our technology, maybe it’s time we updated our skin care regime. 

Jo  x

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